Vita’s bauma debut exceeds expectations
ita Industrial’s first time participating in the bauma trade show was a resounding success.
bauma 2022 was held in Munich, Germany, in October and it showcased the latest and greatest technologies from the world’s biggest industrial companies. All the major sectors of the construction industry are the show’s primary focus with upwards of 500,000 visitors attending the event. Vita’s participation ensured it joined the major crane and lifting companies to generate awareness on a global stage.
Vita sent a big team to bauma to showcase the Vita Load Navigator (VLN) in live demonstrations and generated interest from people in all types of roles, including crane manufacturers, crane operators, distributors, and all types of industrial and construction contractors. The VLN was installed on a mobile crane at Vita’s booth, and more than 500 people experienced the benefits by test-driving the VLN over the course of the week. It was no surprise that the VLN drew lots of attention and prompted so many demonstrations, and it was notable how well the technology transcended languages and job titles.
“When people would see the VLN from wherever they were, they instantly understood the technology’s benefits and how innovative it is,” said Casey Savlov, EVP of Vita Industrial. “No matter what language they were speaking, we could tell they were describing the benefits of load stabilization to their colleagues in the same way, even using the same hand motions. It was fascinating to see just how easy it was for people to understand how applicable the technology is all over the world.”
Visitors were able to conceptually understand the VLN technology and operate the device via remote control within minutes. For many companies, this underscored that it would be simple to train their crews to use the VLN. Depending on what region of the world those visitors lived in, they were able to visualize using the VLN in completely different applications.
Visitors from the Middle East and Asia, where they are building supertall skyscrapers and large industrial projects, talked about using the VLN for efficiency, precision, and safety. European companies honed in on the efficiency and safety of using the VLN when building in cities where job sites are space restricted with narrow streets, as well as using the VLN to protect against wind gusts when installing glass or pre-cast panels.
Attendees from North America shared their views on how the technology will help reduce accidents and fatal injuries on job sites, keeping workers away from the dangers of spinning loads. There were even shipping and railroad companies imagining ways to move heavy cargo with more precision, while keeping workers away from loads, Savlov said.
“People quickly understood how the VLN could make their jobs safer and more efficient,” he added. “They told us it was the most innovative technology they had seen at bauma and that they had never encountered anything like it elsewhere in the world.”
Having traded contacts with hundreds of companies, Vita is optimistic about the future of our role in the lifting industry. For many, seeing the VLN in person had an immediate impact. Three words were spoken repeatedly — though sometimes in different languages: safety, efficiency, and profitability.
Vita now has its sights set on the next big global construction trade show, CONEXPO 2023, which takes place in Las Vegas in March.
“We can’t wait to engage with everyone at the show in North America — our own backyard,” Savlov said. “We have a lot of confidence coming out of bauma and we are expecting a big showing at CONEXPO. Everyone in the industry is thinking ‘How can I operate more safely while also protecting my bottom line in these unique economic times?’ We will show them that the VLN can help them get there.”
